VONA

Cofounder, strategic vision, and brand identity.

Creative direction in collaboration with Icelandic art-rock band Sigur Ros

"Vona is a new collective of artists, researchers, farmers, formulators and experts in the field of botanical extraction. A group of people united in their passion to explore the relationship between body and plant in order to provide unique artisanal products in the alternative medicine space with an advanced and trusted level of quality and innovation. In Icelandic, Von loosely means “to hope.” As the world spins ever faster, our collective hope is for a better life: healthier, less stressful, more benevolent and inspiring, for others and ourselves. Vona has been created specifically to address those aims for we are at a moment in history right now where we all need hope. Our mission is to remedy stress and pain, and too uplift and inspire, so that humankind can flourish with nature."

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Visit myvona.com